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Outstanding shining lights of 2021

Part 2 of our reflective blogs of 2021. The top 5 projects and the highlights of what we’ve seen in 2021. Projects that have caught our eye for the right reasons and ultimately will perform.

Starting at number 5, Julia Elvin, (personal private project) Christmas Cards, meeting the exacting challenges for Julia in 2020, was an interesting journey, this year we had a progression with this year’s Christmas Card, from original artwork, scanned, retouched, colour balanced and reproduced on some stunning James Cropper Vanguard board (Ivory Cream). Great to use British made products in our print.

In at number 4… Shy Burhan, Shipley based photographer, collaboration, engagement, consideration, inclusion were at the heart of the project we did for Shy in June of 2021. What can only be described as an exhibition catalogue, celebrating the works of a project Shy led. We produced a perfect bound catalogue, with beautifully sharp imagery. Supported Shy in creating the artwork, within an environment she understood and knew.

A significant project for number 3, a book on customer service, geared up for a specific audience and design to build trust and authority on the topic. The author was a definitive point of knowledge on the subject, and the trend for prospects to turn into customers is becoming harder as we get flooded with multiple channels of marketing noise, crying out for attention. 

The second most noticeable project(s) of the year, has been the work we’ve done for Flat Stan First Aid, daring to be different, changing the game and engaging and taking on board ideas to progress. Simon’s leadership on actively listening, planning, implementing and careful review process, has allowed him to aim a bit higher in how he pitches and presents. The “how” has been at the key of this work, whether going slightly lumpy and physical with his marketing, addressing tone of voice for communications or thinking more strategically.

The most significant piece of 2021, Nick Shaw, Always Networks, Security book. Nick is a highly credible experienced professional in the world of data and online security, his career progression has given him exceptional experience and it shows. This was part of the enabler in creating a marketing tool, which worked not just on the levels as identified in project number 3 above, but to a higher level. The two-way engagement we had, sparking ideas to deliver, measures, controls, engagement monitoring tools, goes beyond what I call an “ink on paper” print house and makes us a partner delivering marketing support in a realistic SME business environment. 

Overall, we love the diversity of what we do, the magic it creates, the journeys it enables for others to progress their objectives. So, if you need the magic of transforming your engagements with real people, with real meaningful physical touchpoints, we have some stunning ways and means. Oh and I should have included this project, for Lee at Fordies Detailing

Product Review: Stormtech Men’s Patrol Softshell – XB-3

It’s not every day I get the opportunity to try/test out high-end kit. Recently I was lucky enough to win a technical jacket from one of our garment suppliers. Luck was on my side that day/week. 

So let me unpack this…. Stormtech is probably a name most people haven’t heard of. However, the specification and the performance matches some of the high end outdoor technical kit you would send time “browsing” in any of the Ambleside gear shops on a wet afternoon in the Lake District.

So I was lucky enough to get my hands on a Stormtech Patrol XB-3 Softshell Jacket. With a retail price of £170.00 (plain jacket, no personalised branding applied)

It’s highly technical and functional softshell which is specified and designed for the outdoors. Stormtech, which is a Canadian company has seriously designed this for versatility in variable weather (which I am aware they get there!). With fully sealed seams, waterproof zippers and an excellent waterproof resistance – technically it’s excellent. Design-wise, there are some nice trim and features such as dual chest pockets for stowing your valuables, yes it does fit an iPhone XR max in the chest pocket.

I was testing it in a week where the weather in Yorkshire was very wintery. This jacket is comfortable and does a great job of blocking wind and moisture. The water repellence was good, with modest precipitation beading on the surface. Some Softshell jackets whilst light showerproof, don’t bead as this one did. The shell system does need layering for added warmth – however, ask anyone with some background in outdoors, and they’ll recommend layering. The softshell material is heavy-duty enough to be used as a ski jacket, breathable enough to workout in, and comfortable enough for day to day wear – which I have worn it every day in the last week with this review in mind. 

With a background in the Outdoors, thanks to Scouting and also doing a Mountain Leadership course a few decades back, I always look at the technical details. The seams are sealed so the inside of the jacket, equally I have come across some sealed seams which are basic, Stormtech’s are a credit to them. Before I even looked at the technical specification of the jacket, you could tell, it was waterproofed to a good degree. (Water Resistance 10,000mm, Breathability 3,000g/m2)

Point to note, fit, I am a broad-shouldered person with longer than average arms, the large fitted me well for the shoulders and arms, with plenty of movement around the waist. So credit to the sizing of the garment, spot on.

Only only design point I would possibly suggest improvement on; The range provided by the UK distributors is very focussed on black with modest colour trim. Which, when dog walking in the evening in a dark Yorkshire, doesn’t do anything for your visibility. Even if it was flashes of reflective trim, it would add both for urban and outdoor use.

Verdict, if you are outdoors a lot, then yes I can say, specify something like this jacket, as you will reap the benefits from it. If you value your technical specifications and are a gear snob, then give it a try, you will be surprised, there is good gear out there, without the flashy branding. Valid point as per anything, you pay for what you get. Thanks to one of our garment distributors for letting me give it a go!



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