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A day on product knowledge learning…

So, all in a day of learning. Yes, I spent my Sunday at Printwear and Promotion doing the touchy-feely bit and getting the product into my hands to help us specify great solutions for our customers.

A different show from previous years, less might be one word, but what was there was certainly worth the time.

Probably to our biggest wholesale channel first, considering we’ve not actually met our account rep in person, it was great to know that voice alone gets you recognised. Gildan has a new Softstyle Midweight Fleece Adult Hoodie, which yes made the mark, with 15 colours in the range, it’s not quite to the level of the other big Hoodie manufacturer, but we can say, there will be stock of this, as this wholesaler and brand a renowned for keeping good stock levels. So, a sure winner there!  If you’re sporty, the advent of a well-known name of Craft coming into the portfolio of this supplier is a real winner too. And, yes I will be product testing certain items myself (that says a lot!) However this isn’t in the catalogue yet – give it a few weeks and we’ll be chomping at the bit for it. 

A Craft Fleece Top with nice branding patch on left-hand side.


For our workwear clients, here’s the winner through this wholesale channel – Jobman workwear, yes the Craftsman Trousers, are certainly a product to take a look at. We also liked the Softshell Jacket as well – again specification at the price point is a great option – more than the Regatta Ablaze, but in a different league. If you are a brand snob and workwear has to be absolutely top-notch, the option around Helly Hansen is there, and the Manchester T-Shirt again really packs a punch.

Helly Hansen Workwear T-Shirts

As big fans of Hoodies, we had to stop by AWDis – purely the range is awesome, with more colours than you can shake a magic wand at. Whilst we have some in our Halifax Showroom, we don’t have the full range, Great for apparel which needs to bring brand colours really to home. We also took a serious look at AWDis Just Cool and knowing some of our personal trainer clients and fitness industry clients, there is some interesting development in products which will allow your branding into more places, including crop tops and excellent leggings. The other Hoodie which we are fans of is Anthem – this has become our staple top-of-range go too. Yes, we came away with a sample of the mid-range Anthem Hoodie and did spend a bit of time looking at the zipped hoodies as well.

Anthem heavyweight Hoodies

Other highlights saw us exploring options around merchandise to bolt on to apparel – watch this space. We also had substantial conversations with a significant outdoor clothing brand about potential packages we might be able to offer. Plus exploring further product offerings which might help us to enhance our offering.

So our advice – if you’re looking for apparel and workwear, ask, we’ve seen a lot, and gotten to know a lot of products. We have sample stock available for you to see for yourselves in our Halifax showroom. 

Product review… Result Workguard Technical Shorts

We’ve said this before, we do evaluate the garments and apparel we specify. Result Workguard we’ve tested and tried various products over the years, in fact over 5-6 years! We’ve bantered with tradesmen who are blatant brand snobs, for their Dickies and Snickers kit. We’ve tried some of this too, and we will say Result Workguard matches up well to the performance, even outperforming some of these brands – in our opinion.

Stuart unpacks some of the features and findings…

So I’ve had a pair of technical shorts and trousers to match for a substantial period. They’ve survived the rigours of everyday studio work, signage installation on-site for clients and many other grovelling-around type jobs, up through tight spaces, managing and refurbishing our new site, prior to moving in and much more.

Pockets are tool ready, yes I leave retractable knives, squeegees and much more in my pockets. Combined with the right belt they don’t drift like some trousers and shorts. Trousers have good knee pad capability. The phone pocket, is well placed and is secure. Above all, tough and durable.

So at the price point, they’re not pitched at the point of your top brands, clearly, at the performance level, they’re well placed and do last well, I would recon that they equally compete on sheer pound for feature and longevity. As part of a worked / managed collection for a trades business, coupled with the right t-shirts, polos and hoodies, they form a good proposal.

We’ve yet to fully test the jackets in the range, however on initial scoping – the jackets will prove an interesting proposition for a future review. The trousers and shorts have passed with us, however, we’re always open to debate. At the price point, we seriously do specify and recommend these are workwear. (However if popping in to see them, ask beforehand, as they haven’t yet made it in to the show room!)

Outstanding shining lights of 2021

Part 2 of our reflective blogs of 2021. The top 5 projects and the highlights of what we’ve seen in 2021. Projects that have caught our eye for the right reasons and ultimately will perform.

Starting at number 5, Julia Elvin, (personal private project) Christmas Cards, meeting the exacting challenges for Julia in 2020, was an interesting journey, this year we had a progression with this year’s Christmas Card, from original artwork, scanned, retouched, colour balanced and reproduced on some stunning James Cropper Vanguard board (Ivory Cream). Great to use British made products in our print.

In at number 4… Shy Burhan, Shipley based photographer, collaboration, engagement, consideration, inclusion were at the heart of the project we did for Shy in June of 2021. What can only be described as an exhibition catalogue, celebrating the works of a project Shy led. We produced a perfect bound catalogue, with beautifully sharp imagery. Supported Shy in creating the artwork, within an environment she understood and knew.

A significant project for number 3, a book on customer service, geared up for a specific audience and design to build trust and authority on the topic. The author was a definitive point of knowledge on the subject, and the trend for prospects to turn into customers is becoming harder as we get flooded with multiple channels of marketing noise, crying out for attention. 

The second most noticeable project(s) of the year, has been the work we’ve done for Flat Stan First Aid, daring to be different, changing the game and engaging and taking on board ideas to progress. Simon’s leadership on actively listening, planning, implementing and careful review process, has allowed him to aim a bit higher in how he pitches and presents. The “how” has been at the key of this work, whether going slightly lumpy and physical with his marketing, addressing tone of voice for communications or thinking more strategically.

The most significant piece of 2021, Nick Shaw, Always Networks, Security book. Nick is a highly credible experienced professional in the world of data and online security, his career progression has given him exceptional experience and it shows. This was part of the enabler in creating a marketing tool, which worked not just on the levels as identified in project number 3 above, but to a higher level. The two-way engagement we had, sparking ideas to deliver, measures, controls, engagement monitoring tools, goes beyond what I call an “ink on paper” print house and makes us a partner delivering marketing support in a realistic SME business environment. 

Overall, we love the diversity of what we do, the magic it creates, the journeys it enables for others to progress their objectives. So, if you need the magic of transforming your engagements with real people, with real meaningful physical touchpoints, we have some stunning ways and means. Oh and I should have included this project, for Lee at Fordies Detailing



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