A few easy wins, ideas for tools to use in your Valentine’s marketing toolbox

Vouchers; cards, voucher-strips, included within leaflets, whether they be 2-for-1 offers, partnerships with other businesses, or timely promotions to create footfall in your quieter periods. These don’t need to be financial, they can be add-on packages, which allow you to control the cost to your business.

Hospitality – menus one-off, romantic limited editions, could this be, matt black and red or pink foil print? Could the menu be a memento of the evening out? Do you create a slot for a photograph, and do prints on demand on the evening?

Banners for events hemmed & eyeletted or pull-up banners. Yes, you will need to promote your event beforehand!

Bespoke Gift Boxes, chocolates, sweets – everyone likes a little bit of love being shown to them, especially as a small gift, the thought counts more than the contents.

2-part valentine card mailing, anonymous first and subsequent follow-up. Carefully planned and connected, you can build a great 2-part direct mail which can generate conversation, -re-open 

Self-care card deck, a small piece of self-love, prompts, and ideas, is easy to brand for your organisation, whether for customers or staff.

Above all creativity will always rule. If you can come up with a good hook, it will grab attention for you. Punchy graphics, tactile print, or clever print finishing or packaging will always help you to get remembered and your customers connect in a meaningful way.