Garments and Apparel

No hiding… honesty is one of our values

6 August 2023 Stuart Nimmo

We often get asked to competitively pitch on projects. And occasionally we say no, we’re not going to quote when we see what we’re against. We don’t do race to the bottom. However recently we’ve had feedback from an end user who showed us what was advertised and what they got. The original specification sheet and the supplied polo shirt were nowhere near a match.

What we do…

Our garment proposal sheets, feature clear positionals and photos of the proposed garments.
We only specify garments we know and trust.
We provide honest advice on what will work in different print and embellishment methods – some are better than others at different things.
Honest charging and can suggest the right breakpoints to achieve cost performance points.
We provide options to enhance the end-user experience – tagging and bagging or packing.

So, with the case study above, we’d ensure that a heavier-weight garment was specified to match the end user’s environment. It also takes a detailed print better. The proposed garment had opportunities for further trimming or embellishment to add value to the merchandise proposition. We would offer an option for branded tagging, if you wanted an end-user experience to be delivered more “branded” we can recommend easily branded pain packaging to deliver within a cost budget. This packaging can also be nearly plastic-free for better environmental credentials.

If you are in a specific sector, we understand that your market audience has expectations. A good example of this is motorsport, where attention to detail, and specification of the performance vehicles is matched by the specification and detail of the apparel used. Whether two-tone garments, garments with colour panels, or piped trim, detail in print and embroidery is absolutely critical.

Part of our service is the fact we spend considerable time getting to know the products we use. Whether this is getting touchy-feely at trade shows and roadshows, getting samples in and putting them to the physical test.

Talking of physical tests… in the last year, we’ve rejected 2 items on our testing programme. These include workwear boots, which were inconsistently manufactured and the product support through wholesale and distribution didn’t match our expectations. The other was a Hoodie, which bobbled on after the second wash.

The crux is, if you value your brand, doing the right thing sometimes takes a bit of a bottle. If you are doing merchandise, think about the sales journey, reviews, product evaluations, and user-generated content is now major selling points. If you go on a race to the bottom and don’t have honest sales collateral you will get adverse responses from your valued customers, audience, followers or the better description for them – stakeholders.

King of the hoodies!

20 April 2023 Stuart Nimmo Marketing, Physical marketing

Probably the most requested item in any apparel range is the Hoodie. They’ve evolved so much over the last few decades, styling comes and goes, and equally “trend” colours shift on an annual basis too. But they’re well and truly a staple of the apparel mix. Corporates now adopt them for team wear, they appear as an easy means for work-from-home branding, and above all there functional.

Where did they stem from? Well if you go back far enough it’s the monks, that were the first adopters of the hood in everyday apparel. More for functional purposes than style. Hoods keep the warmth in and are so relevant to today’s cost of living issues. Yes, hoodies have had it rough, the 1990s associated them with yob culture. As we said, the flavour has changed.

So with the plethora of options now available how do you start?

With the likes of Just Hoods by AWDis with over 75 colours, the choice is massive. The generic college is the starting point. Also, AWDis have an excellent choice of varsity hoods, with the 2 colour combinations. So the sky is the limit when it comes to colour options.

The next option people ask for is something more weighty. The standard hoodie weight is 260-280gms material, so the next level is 300-310gms weight. In our opinion there are two options AWDis have a heavyweight option, note not with the same range of colours. Also, the other option is Anthem’s heavyweight – we seriously like these, the trim and finishing level on these. Yes, we can get other options around this, however, the finish or quality doesn’t match the two options.

If you’re running an event and need hoodies on a budget, we’d recommend Ultimate Clothing Co, a 260-270gms weight garment, with a limited colour range, but it prints great and delivers a product you can be proud of within a budget.

All of the above can be found in our showroom, so pop in if you want to get your hands on them and decided for yourself!

So if you are planning to style up a hoodie for a merchandise project, here’s the low down on how to manage this from stock to something different;

• consider the cords, yes you can often upgrade these to match your print colour or other styling facet
• hood prints, you really need to get the garment and work out what can appear where, as hood panels do vary from garment to garment style.
• if zipped, you can look at zip pullers, there are options to trim these to make them look funkier.

If in doubt, ask, between us here at HAD-Print we live our hoodies, we’ve tried many different options, and we know what we like. We listen to our customers and pick up what works, even when it is family members who are envious at people’s hoodies!

Product Review: Regatta Men’s Navigate Hybrid Jacket

6 March 2023 Andy Patten

A couple of weekends ago (26th February 2023), I visited the Printwear and Promotion 2023 exhibition with Stuart at the NEC in Birmingham. Printwear and Promotion is one of the first exhibitions I’ve attended in a long while. While I was still determining what to expect in this post-Covid world, I was pleasantly surprised by the number of exhibitors, interactive workshops, and friendly approach towards someone who doesn’t specialise in the sector.

If you’re unaware, the Printware and Promotion exhibition allows the print industry access to the latest products and tech across the spectrum of garment and apparel printing. – Anything from hoodies and T-Shirts to Bags, Mugs, Keyrings & Pens.

I’d, however, describe it as my other half’s nightmare. An exhibition hall full of clothing and shoes with no possibility of buying any of them. I still don’t think she’d have recovered now if she’d visited with us. However, a few suppliers were offering sample stock, and, more excitingly, Regatta allowed visitors to win some of their products. I’m always up for excitement like this, and never more than when it involves a “seaside” style grabber machine – a quick go, and on the first attempt, grabbing a bottle with a piece of paper. A quick trip to the desk revealed I’d won their top prize, the Men’s Navigate Hybrid Jacket. Excitement was at a fever pitch!

A few weeks later, I’ve been wearing the Regatta Navigate Hybrid Jacket on and off, and I’ve got to say, I’m impressed. I know a name like Regatta has high expectations in the clothing spectrum, especially for their outdoor kit. However, this lightweight jacket punches well above my expectation for such a light garment.

The jacket features Regatta’s Extol Stretch Technology which, in their words, is an “Ergonomic and flexible fabric for high energy activities”, and I can’t disagree. This fabric on the sleeves and hood provides enough warmth, but also freedom, and movement. The main body comprises Polyamide panels, which add a little more warmth but are also perfect for a small company, club or society logo on the chest.

The Regatta Men’s Navigate Hybrid Jacket features two lower pockets and a chest pocket, all ample for your day-to-day needs and truly is a jacket you can wear all day without feeling it. I’ve been surprised a couple of times by how light yet warm the sleeves are, and Regatta’s Extol Stretch Technology does seem to work well.

I’ve yet to find many negitive points, if any, to be honest. I’d say the size is a little “regatta” and you may find yourself needing to “size up”, but for a lightweight, day-to-day jacket, you can’t go wrong with Regatta’s Men’s Navigate Hybrid Jacket.